Date(s) - 20 Nov 2011 until 23 Nov 2011
11:00 AM - 11:45 AM
Presidente Intercontinental Resort
International Expo & Business LGBT
Sunday, November 20, 2011 – Wednesday, November 23, 2011
Marketing to Gays and Lesbians
Presented by: Rod Zelles
Founder and CEO of Blue Flame Ventures Inc.
Inspired by the 2011 IGLTA Conference and its speakers, Blue Flame Ventures Inc. was born. With the mindset of educating the hospitality sector specifically on the LGBT industry, Rod Zelles is a pioneer for the Canadian market.
Rod has tackled some of the most conservative of companies in Canada and won over a number of tourism sectors with his “point blank, tell-it-like-it-is approach.
Blue Flame Ventures catch phrase “Why market to this group?”
LGBT is unique… You are not singling out a race or a colour, an event or a religion… but a way of life… Every life.
If you go from having no rights at all, to full and equal rights… where is the education in between?
Rod Zelles | Founder and CEO of Blue Flame Ventures Inc.
Hailing from Western Canada, Rod has done extensive travelling providing seminars and consulting on the LGBT market to cities and towns. Having done all the advertising and marketing for several years for Vancouver Pride, it has grown by over 500,000 people and has become a world class pride. Rod has utilized the information he has acquired over the years, that combined with his degree in hotel and restaurant management, he has created a force promoting the LGBT world to the mainstream straight world, and has changed the perceptions of how business operates making it truly inclusive.
Bookings are closed for this event.