Insights: The Lesbian, Gay, Bisexual, Trans-identified (LGBT) Market
Canada as a Gay-Friendly Destination
The domestic LGBT market is an important one for Canadian business, especially in the hotel, tourism and hospitality industry. Canada’s cultural diversity creates an environment much more accepting of LGBT people than one finds in many other countries. Canada has always placed an emphasis on equality and inclusiveness for all people.
Internationally, there is a growing interest in Canada as a vacation destination for lesbian and gay tourists. The gay and lesbian tourist market is a $600 billion consumer market worldwide with the United States contributing $63.3 billion annually.
There are several reasons for this favourable trend into Canada.
There is a high demand for lesbian and gay consumer markets for special events such as sports and gay weddings alongside usual gay and lesbian vacation tourists who travel annually. Trends indicate this market will become an increasingly important part of the Canadian economy in the coming months and years ahead.
Canadian Travel Gay Market Consumer Data
Travel Gay Canada’s findings of their second research study of LGBT travelers to Canada shows a market size of $7 billion annually.
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US Travel Gay Market Consumer Data
Travel Gay consumer data from the United States shows statistically that the gay and lesbian market is the most affluent and loyal group of all consumers. Most have 2 incomes and no children which means that generally they have more disposable income for vacations and other discretionary spending. Here are some research findings for gay and lesbian markets:
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The gay and lesbian travel market has remained relatively untapped by many of Canada’s destinations and tourism-related businesses. It represents a unique opportunity as trends indicate this market will become an increasingly important part of the Canadian economy in the coming months and years ahead.
Learn more about how these LGBT insights inform real business applications for businesses such as yours. Claim your stake in this loyal, affluent market by joining us at one of our scheduled seminars.
25 Linksview Place Spruce Grove, AB, T7X 4P3 Canada
info@blueflameventures.ca • (604) 369-1472
I was wondering if you have the 2012 stats on the Canadian Travel Gay Market Consumer Data?